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    For creators

    What is a link in bio? A practical guide for creators

    A link in bio is the URL on your social profile that takes visitors to the places you want them to see. For creators, one page can hold current content, social channels, and a route for brand partners. It should answer a visitor's question quickly.

    What to put on your page

    1. A recognizable introduction

    Use the name and photo people know from your social accounts. Add one line about your work so a new visitor can tell they reached the right creator.

    2. The links people came for

    Put the current campaign, latest content, or most requested destination near the top. Use labels that describe where a link goes: “Watch the latest video” is clearer than “Click here.” Keep older links only when they still serve a purpose.

    3. A route for brand partners

    A brand visitor may need your recent content, audience context, collaboration options, and a way to contact you. A creator media kit can answer those questions without crowding the main list of links.

    4. An easy mobile experience

    Open the page on a phone. Check that names are readable, links work, and the first screen has a useful next step. Remove repeated or vague buttons that make visitors guess.

    Example order for a creator

    1. Photo, name, and one-line bio
    2. Current featured content or offer
    3. Main social channels
    4. Media kit and collaboration contact
    5. Older resources people still ask for

    This is a starting point, not a fixed template. A musician, educator, and UGC creator will each have different first links. Put the action your visitors need most at the top.

    How to keep it useful

    Review the page whenever a campaign ends or your main offer changes. Test it from each social profile where you share it. If you include a rate card or metrics, label their scope and date; a brand should not have to guess whether the numbers are current.

    Janney Link combines a creator bio page with a media kit. Its public creator pages can show available follower, engagement, and recent-post data measured by Janney, with a measurement date. You can look up your Instagram, TikTok, or YouTube handle before claiming a page. After claiming, you can add up to 20 links, collaboration details, and your choice of contact email visibility. Measured numbers cannot be edited.

    Find your Janney Link page

    Search your handle to see the page already associated with your profile. Janney Link is free; inspect the information first, then claim and edit it if it is yours.

    See my page

    Common questions

    How many links should I include?

    Enough to cover the useful destinations, but few enough that a visitor can choose quickly. Start with the links you mention most often and remove expired campaigns.

    Can the same page serve followers and brands?

    Yes, if each visitor has a clear path. Lead with what followers seek and give brand partners an obvious media kit or collaboration link.