For creators
How to make an influencer media kit that brands can actually use
An influencer media kit is a quick answer to a brand's first questions: Who do you reach, what do you make, and what could a collaboration look like? It should be easy to scan and easy to verify.
Creator media kit checklist
A clear introduction
Tell a brand who you are, what you make, and who your content is for in two or three sentences.
Your channels and audience
Link to the accounts a brand can actually inspect. Date any audience numbers so an old screenshot is not mistaken for a current result.
Recent content and performance
Choose a few representative posts. Show the period and source for followers, engagement, views, and other metrics.
Ways to work together
List the formats you offer, such as a short video, a story series, or a product demonstration. State what is included rather than promising a result.
Rates and contact details
If you publish rates, describe the deliverable and usage terms they cover. Give brands an obvious way to ask for a brief.
A simple order that works
Start with your name, niche, and a one-sentence description of your audience. Follow with your social channels and recent work. Put performance numbers beside the period they describe. Close with collaboration options, your preferred contact method, and any rates or availability you choose to share.
For example, a beauty creator might show three recent product videos, the accounts where they appeared, and the average views over a stated set of posts. A fitness creator might lead with workout demonstrations and explain whether a brand can license the footage. The useful detail changes with the work; the need for clear evidence does not.
A PDF is easy to email, but it becomes stale as your posts and audience change. A shareable page can put your current content and collaboration details behind one URL. Review any automatically measured number before you send it, especially when platforms report metrics differently.
See your Janney media kit
Janney Link has a free creator page with a media kit built from available public profile and post data. Measured numbers carry a date and cannot be edited. Search for your handle, then claim the page to add your details, links, rates, and availability.
See my pageFrequently asked questions
Do I need a large following to make a media kit?
No. A useful media kit explains your niche, shows your work, and makes your audience and collaboration terms clear. Smaller creators can lead with the relevance of their content and a few recent examples.
How often should I update it?
Check it before sending it to a brand. Update dated audience and performance figures when they change, and replace older examples with work that represents what you make now.
Should a media kit include a rate card?
It can. If your work varies by format, usage rights, or scope, you can say that rates are available on request. A single price without deliverable details is hard for a brand to evaluate.
Putting your channels in one place? Read our link in bio guide for creators.