2025 influencer benchmark archive

We withdrew the numerical tables previously published at this URL because we could not verify the samples and methodology behind them. They should not be cited as Janney AI research or used to budget a campaign.

For a practical way to compare creator quotes, outreach replies, negotiation outcomes, and campaign returns, see our 2026 influencer benchmarking guide. It explains what to record and how to calculate each metric without claiming a universal rate or ROI.