Engagement Rate Calculator
Calculate any Instagram, TikTok or YouTube creator's engagement rate in seconds — and see how it stacks up against 2026 benchmarks for their size.
Engagement rate = (average likes + average comments) ÷ followers × 100. A good rate is roughly 3%+ on Instagram, 5%+ on TikTok, and 2%+ on YouTube — but smaller creators run much higher, so always compare like-for-like by follower tier (table below).
Calculate engagement rate
Good engagement rate by platform & size (2026)
Engagement rate falls as accounts grow, so a "good" rate depends on follower tier. Use these 2026 benchmarks to judge a creator against peers of similar size.
| Follower tier | TikTok | YouTube | |
|---|---|---|---|
| Nano (1K-10K) | 4-7% | 9-15% | 2-5% |
| Micro (10K-100K) | 1.5-4% | 5-9% | 1.5-3% |
| Mid (100K-500K) | 1-2% | 4-7% | 1-2% |
| Macro (500K-1M) | 0.8-1.5% | 3-5% | 0.7-1.5% |
| Mega (1M+) | 0.5-1% | 2-4% | 0.5-1% |
Engagement rate = (avg likes + avg comments) ÷ followers × 100. TikTok rates run highest, YouTube lowest, with nano/micro creators well above larger accounts on every platform.
How to calculate engagement rate
- Take a creator's last 6–12 posts and average the likes and the comments.
- Add the average likes and average comments together.
- Divide by the creator's follower count.
- Multiply by 100 — that's the engagement rate as a percentage.
A high rate isn't automatically good: check that comments are real (not just emojis or pods), that the audience matches your market, and that the creator actually posts about your niche. For that, you need follower authenticity and audience data, not just the raw number.
Skip the manual math
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